Highlights of Profitable Data-Driven Marketing Results
Travel
- Media Optimization
- Optimize media spend across all channels
- Models increased sales by 15-20% by quantifying inter-media synergies
Media And Entertainment
- Latent class segmentation
- Classify 11MM customer into manageable segments
- Changed nomenclature and methodology at all marketing touch points with segmentation
Health
- Survey-driven ROI models
- Monetize value of non-ecommerce website
- Demonstrated value of website in driving offline sales, as well as intent to purchase metrics
Media and Entertainment
- Portfolio Migration
- Quickly identity profitable customers
- Within 3 months, predicted revenue per individual with 80%+ accuracy
Government
- Macroeconomic variables
- Impact of unemployment on media spending
- Identified the flex-point in unemployment that changed USMC enlistment thresholds
Banking
- Fractional factorial test designs
- Creative Optimization across 2041 cells
- Within 6 weeks, predicted top & bottom 5 marketing messages with 200-300% incremental lift
Banking
- Economic trade offs
- Optimization models to predict pricing impacts
- Guided investment decisions: $1MM toward rate increase, new money promotion or media
Services
- Conjoint: Optimize messages
- Pre-test offers before deploying in market
- Identified the best offers for market penetration as well as profitability
Health
- Saved $10MM
- De-marketing(+$5MM),
- reducing sample size ($2MM),
- optimizing programs ($5MM)
Media And Entertainment
- Increased revenue $330MM
- Segmented messaging reducing churn, and predicting migration
Banking
- Reduced CPA by 40% in 8 mos
- Combination of buy and media optimization
Health
- Increased registration 90%
- Quickly Identity profitable customers
- Within 3 months, predicted revenue per individual with 80%+ accuracy