Effie Silver Award
Tasseologic Client, McDonald’s Germany, and TRACK Wins the Silver Effie for “We Know What You’re Gonna Eat Tomorrow” in the Customer Value category. This follows on the heels of their Cannes Silver Lion win for “use of Creative Data”.
“Tasseologic has been instrumental in building the CRM program for McDonald’s Germany. Their analytical work has been the cornerstone for learning more about our customers so we can make their experience more personal and relevant.” said Christopher Barth, Executive Director, Strategy and Consulting for TRACK.
Tasseologic works with McDonald’s globally, developing customer, restaurant and market insight to build 11 relationships.