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Experience

Tasseologics client roster

Highlights of Profitable Data-Driven Marketing Results

Travel

  • Media Optimization
  • Optimize media spend across all channels
  • Models increased sales by 15-20% by quantifying inter-media synergies

Media And Entertainment

  • Latent class segmentation
  • Classify 11MM customer into manageable segments
  • Changed nomenclature and methodology at all marketing touch points with
 segmentation

Health

  • Survey-driven ROI models
  • Monetize value of non-ecommerce website
  • Demonstrated value of website in driving offline sales, as well as intent to 
purchase metrics

Media and Entertainment

  • Portfolio Migration
  • Quickly identity profitable customers
  • Within 3 months, predicted revenue per individual with 80%+ accuracy

Government

  • Macroeconomic variables
  • Impact of unemployment on media spending
  • Identified the flex-point in unemployment that changed USMC enlistment thresholds

Banking

  • Fractional factorial test designs
  • Creative Optimization across 2041 cells
  • Within 6 weeks, predicted top & bottom 5 marketing messages with 200-300% incremental lift

Banking

  • Economic trade offs
  • Optimization models to predict pricing impacts
  • Guided investment decisions: $1MM toward rate increase, new money promotion or media

Services

  • Conjoint: Optimize messages
  • Pre-test offers before deploying in market
  • Identified the best offers for market penetration as well as profitability

Health

  • Saved $10MM
  • De-marketing(+$5MM),
  • reducing sample size ($2MM),
  • optimizing programs ($5MM)

Media And Entertainment

  • Increased revenue $330MM
  • Segmented messaging reducing churn, and predicting migration

Banking

  • Reduced CPA by 40% in 8 mos
  • Combination of buy and media optimization

Health

  • Increased registration 90%
  • Quickly Identity profitable customers
  • Within 3 months, predicted revenue per individual with 80%+ accuracy

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Contact Us

Tasseologic, Inc.
2233 Lakeway Drive
Keller, TX, 76248-8391

817-908-3106

What We Do

If it has to do with smart one-to-one marketing and customer relationship management (CRM), we’re interested.

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