Press Release: America’s Test Kitchen and Tasseologic Re-Invent CRM in the Kitchen

May 4, 2017  // America’s Test Kitchen (ATK), and the data driven marketing agency, Tasseologic, partnered up to serve the right recipes to at home cooks. Through this partnership, ATK has launched a powerful prospect and customer nurturing program rooted in behavioral data insights; giving cooks what they need: recipes and guidance based upon their culinary level, type of cooking …

Tasseologic short-listed for three CRM Awards

I’m very proud to announce that we’ve been shortlisted in the Asia Loyalty & Engagement Awards in three different categories: 1. Best CRM Strategy, 2. Best use of customer insights 3. Best relationship marketing B2C. We won’t know who wins until July 15th, but proud that our small but mighty team is recognized for our work, right alongside the big …

DDB forges data-driven partnership with Tasseologic in Asia

DDB has announced a new strategic partnership with data and CRM firm Tasseologic, helping the creative group offer these solutions to its clients. The partnership means Tasseologic is opening its first office in Asia, alongside DDB Group in Singapore. The partnership will be in place across several Asian markets and will focus on key areas such as media spend effectiveness, loyalty …