urvashi-new The Team

Urvashi Pitre

Ph.D., Database, Analytics & Data-driven Marketing Strategy

Over the past 20 years, Dr. Urvashi Pitre has become an expert in analytics, building a strong reputation for using...

urvashi-new The Team

Urvashi Pitre

Ph.D., Database, Analytics & Data-driven Marketing Strategy

Over the past 20 years, Dr. Urvashi Pitre has become an expert in analytics, building a strong reputation for using data to drive revenue and optimization via data-driven multichannel marketing in a number of senior agency roles within agencies such as IMC2, RAPP, Targetbase, JWT, & imc2.

Urvashi’s specialties include complex statistical analytics, CRM, ROI-based marketing, media optimization, webanalytics, segmentation, predictive modeling, developing analytical products and customizing KPIs to ensure a common measuring stick across all endeavors. Her expertise has delivered measurable results across many industries including: Health Care, Consumer packaged goods, Utilities, Tech, Retail, Telco, Financial, Hospitality,Auto and Armed Forces for clients such as USMC, FEMA, Gonal-F, Dannon, Lambda Legal, Toyota,HSBC, Travelocity.com, Royal Caribbean, Evercare, and Mead Johnson.

She runs Tasseologic, her own marketing strategy and analytics firm, where she focuses on translating business goals into data-driven marketing plans complete with consumer insight, contact strategy, media selection, robust measurement, analysis and optimizations. Clients have included Medco Health Store, 1-800-GOT-JUNK, Kantar Media, Direct Buy, Lambda Legal, & Prudential.

Urvashi has a doctoral degree in Experimental Psychology. She lives in Dallas with her husband and two sons, one already following in her analytics footsteps.

JATINDER_SINGH-HEADSHOT The Team

Jatinder Singh

Analytics & Strategy

Jatinder has delivered breakthrough results for clients over the past 25 years through a combination of strategic thinking, technical expertise...

JATINDER_SINGH-HEADSHOT The Team

Jatinder Singh

Analytics & Strategy

Jatinder has delivered breakthrough results for clients over the past 25 years through a combination of strategic thinking, technical expertise and entrepreneurial drive. Prior to joining the agency, Jatinder was Managing Director and Global Healthcare Practice Lead at HAVAS Discovery, launching the agency’s CRM healthcare and loyalty practice globally.

He has also held leadership roles at Wunderman, OgilvyOne, and RAPP in both the US and UK. Jatinder’s expertise extends across verticals and direct marketing disciplines, including healthcare, loyalty programs, retail, technology, financial services, education, automotive, telecommunications, and packaged goods sectors. He has achieved measurable gains for clients including AARP, American Express, Citibank, IBM, Barclaycard, Blockbuster, Shell, Volkswagen, Valspar, Biogen Idec, Genentech, Pfizer, Abbott Labs, AstraZeneca, Wyeth, GSK, Novartis, Mead Johnson, Humana and AT&T. Jatinder grew up in England and holds a double major in mathematics and computing and a MSc in operational research from the University of Strathclyde, Scotland.

Rebecca-D-e1467817222922 The Team

Rebecca Donohue

Marketing Strategy

With over 20 years of agency experience, Rebecca has deep rooted experience as a client service leader in CPG, telcom,...

Rebecca-D-e1467817222922 The Team

Rebecca Donohue

Marketing Strategy

With over 20 years of agency experience, Rebecca has deep rooted experience as a client service leader in CPG, telcom, pharmaceutical, QSR as well as insurance and travel/leisure. Her background reflects a data driven strategic approach to understanding consumer behavior and building brand experiences that drive transactions and long term consumer loyalty. She has launched both brand and CRM programs for new and mature products, including AT&T, Pfizer (Chantix, Zyrtec), Nationwide Insurance, Marriott Hotels & Resorts, US Marine Corp, Kimberly-Clark (Huggies), and Johnson & Johnson. She worked for Y&R Brands/Wunderman in NYC for nearly 13 years, before moving to Chicago’s DFCB office to lead J&J’s biologic product, STELARA.

Upon arriving in Louisville last year, her most recent contribution was serving as interim CMO for Long John Silver’s as the 100% franchised owned brand was going through senior management shifts. In this role, Rebecca launched a new brand platform and led a market segmentation across 1,200 stores with offer/investment/target strategies.

ericka-trapper2 The Team

Ericka Tapper

Marketing Strategy

Ericka Tapper has over 15 years of marketing experience on the client and agency sides. Her primary focus throughout her...

ericka-trapper2 The Team

Ericka Tapper

Marketing Strategy

Ericka Tapper has over 15 years of marketing experience on the client and agency sides. Her primary focus throughout her career has been to deliver measurable results across sales, marketing and loyalty retention while continuing to understand and protect the value of her clients’ brands. Her expertise has spanned many industries including: Health Care, Financial, Entertainment, Hospitality, Utilities, Technology, and Telco, for companies such as CIGNA, Directv, Ameriquest Mortgage, Hyatt, Royal Caribbean and GTE. At Tasseologic, she helps clients identify opportunities to turn business goals into data-driven marketing plans. Her strength lies in understanding how data can be used to help solve marketing problems and then seamlessly bringing together internal and external teams to execute programs.

Ericka lives in Dallas with her husband, son, and 3 dogs.

julie-1 The Team

Julie Smith

Marketing Strategy

Julie Smith is a results-oriented strategist helping businesses increase their return on marketing investment. She has over...

julie-1 The Team

Julie Smith

Marketing Strategy

Julie Smith is a results-oriented strategist helping businesses increase their return on marketing investment. She has over 20 years experience developing advertising and CRM programs for Fortune 500 companies, as well as start-ups and small businesses. Her expertise spans all facets of marketing communications including strategic planning, marketing research, brand positioning, media planning, customer segmentation, and database development.

Julie worked for 7 years as an independent marketing consultant. Prior to that, she spent 12 years at Epsilon, as an account leader and strategic planner. Julie has also led client engagements at Rapp Collins Worldwide and Temerlin McClain.

Julie works with clients across a diverse range of industries including financial, retail, CPG, travel, telecommunications, insurance, and technology. She helps clients gain a deep understanding of customer value, attitudes and behaviors, and then translates that insight into robust, multi-channel CRM programs to increase customer retention and lifetime value. She applies a rigorous, data-driven approach to developing recommendations, whether it’s a designing a loyalty strategy, building a B2B demand gen program, or defining detailed consumer contact streams.

Julie earned her Bachelor’s Degree in Advertising from the University of Texas at Austin.

pru-fb-pic The Team

Prudence Milligan

Marketing Strategy

Prudence has over 15 years of experience in the marketing and advertising field, with a focus on developing results-oriented CRM...

pru-fb-pic The Team

Prudence Milligan

Marketing Strategy

Prudence has over 15 years of experience in the marketing and advertising field, with a focus on developing results-oriented CRM and loyalty marketing programs that are rooted in learnings derived from behavioral and attitudinal analytics. Throughout her career, she has launched CRM programs, including one which was built from the ground-up, generating an 11:1 ROI. She has also managed database and analytical projects across verticals, including healthcare, insurance, financial and consumer products.

Prudence has worked on the agency and client side, giving her a 360 degree view of the impact and importance of strategically based, results-oriented marketing. On the agency side, she has worked on brands such as: IKEA North America, Molson, Fannie May Candies, Illinois Department of Public Health and Masland Carpets, where her main responsibility was to develop communication strategies and tactics that strengthened the client’s brand within the marketplace.

On the client side, she developed strategic branding and marketing campaigns that generated $10+ million in annualized revenue. Most recently, she worked to establish a strategic alliance partnership program that brought in $20+ million of incremental revenue.
Prudence holds a Master’s degree in Communications from the VCU Brandcenter and a Bachelor of Science in Marketing. She lives in Richmond, Virginia with her husband, son, dog and two cats.

nic-photo The Team

Nichole Williams

Marketing Strategy

Nichole is a seasoned marketing executive with 15 years of marketing experience on the client and agency sides. Her primary...

nic-photo The Team

Nichole Williams

Marketing Strategy

Nichole is a seasoned marketing executive with 15 years of marketing experience on the client and agency sides. Her primary focus has been on consumer centric marketing with comprehensive experience working on globally recognized QSR brands including McDonald’s, Kentucky Fried Chicken and Long John Silver’s.

She served as category lead on menu gap initiatives like value, group occasion, better-for-you, and portability helping drive brands towards its future vision goals and ultimately, making the brand more relevant to today’s consumers. Nichole is adept to internal stakeholders and franchisees alike – in formulating compelling business rationales that drive better brand business building and quantify impact. She has led local, regional, test and national go-to-market strategies and recommendations inclusive of insights, innovation, new product strategy and beat year ago sales and transaction strategies consistent with brand objectives of driving profitable growth.

A relentless and optimistic leader, Nichole brings high energy, high standards and a deep-rooted passion for building loyalty with consumers to the team.

Paula-Julian The Team

Paula Julian

Strategy & Communications Planning

Paula Julian is an experienced brand planner and qualitative researcher who blends her strategic marketing skills with advanced professional training...

Paula-Julian The Team

Paula Julian

Strategy & Communications Planning

Paula Julian is an experienced brand planner and qualitative researcher who blends her strategic marketing skills with advanced professional training in human development and research. Paula has diverse experience collaborating with clients from a wide range of industries and sectors; from toys, entertainment, travel, and hospitality; to housing and real estate; communications and telecom, consumer products, education, energy, financial services, and restaurant and food services.

She consistently provides clients with innovative consumer strategies and creative insights proven to impact bottom line results. Paula has both national and International experience, and is skilled in a variety of sophisticated multi-method approaches, projective and interpretive techniques including: archetyping, ethnography, ideation, narrative, participatory action, shop-a-long, and storytelling research in mobile, in-person, and online venues. Formerly, Paula was SVP, Brand Planning for the top direct marketing agency in the U.S. – Rapp Collins Worldwide. She was lead planner on the teams that won both the 2004 Cannes Lion Award for Creative Excellence for Direct Energy’s “Rising Prices” campaign and the 2005 Direct Marketing MIXX Award for SunTrust NASCAR Winner’s Choice Online Sweepstakes. Prior to Rapp Collins, she was EVP, Planning and Research at Ackerman McQueen, where she was a core team member on major national and international accounts including LeapFrog and Six Flags. While there, Paula and her teammates won the Grand Effie award, the top award for advertising effectiveness in the country for their work on LeapFrog.

Paula has completed her doctoral studies in community psychology at the University of Missouri.

Texas, US
steve-pic The Team

Steve Edwin

Strategy & Communications Planning

Steve brings deep expertise in customer experience and decision-making processes at the individual and organizational levels, across customer segments including...

steve-pic The Team

Steve Edwin

Strategy & Communications Planning

Steve brings deep expertise in customer experience and decision-making processes at the individual and organizational levels, across customer segments including C-suite decision-makers, physicians, SMEs and High Net Worth customers. He has over 20 years experience building best-in-class consumer programs across verticals including retail, financial services, healthcare, technology, education and nonprofit. Steve has led strategic initiatives that contributed to significant results and award-winning work for clients including Biogen Idec, Columbia University, Hughes Networking, Genentech, Daiichi Sankyo and Lilly USA, Blockbuster, Allergan, Humana and AARP.

Steve earned a BA at Colorado College, an MA at New York University, and a PhD at Stony Brook University.

New York, US
yc The Team

Yih Cheng (YC) Yak

Marketing Strategy

YC's a hybrid of business and technology with 15 years of integrated advertising and brand digital transformation experience. Clients have...

yc The Team

Yih Cheng (YC) Yak

Marketing Strategy

YC's a hybrid of business and technology with 15 years of integrated advertising and brand digital transformation experience. Clients have included McDonald’s, Sony, Nestle, Unilver, Japanese National Tourism Board.

sandra-stokes The Team

Sandra Stokes

Statistician

Sandra Stokes joins our team as a statistician with over 11 years of experience in marketing and credit risk analytics....

sandra-stokes The Team

Sandra Stokes

Statistician

Sandra Stokes joins our team as a statistician with over 11 years of experience in marketing and credit risk analytics. Sandra has her Masters degree in Economics from the University of North Texas and graduated with the honors of Summa Cum Laude. Sandra spent her first years after college working as an analyst and modeler for Rapp Collins working on clients such as: Travelocity, Direct Energy, Direct TV, HP and many more. During her time at Rapp Collins she became well versed in time series modeling, logistic regression, segmentation, profiling, latent class modeling, squinch & conjoint analysis, and optimization.

Sandra then moved on to the world of Risk Analytics. The last 8 years of her career was spent at Citigroup’s Global Risk Modeling team, where she developed customer credit risk models for Citi¹s international portfolios. Sandra’s clients at Citi included: Citi Brazil, Citi Central American, Citi Colombia, Citi Russia, Citi UAE, Citi Italy, Citi Thailand and many more. During her time at Citi she was exposed to big messy data including bureau and transaction data from various systems and countries all over the world and is excellent at turning messy, unorganized data into results that can be modeled, interpreted and utilized. Sandra has worked on logistic models, time series models, revenue optimization models, life time profitability analysis, strategy, and much more. Sandra also had the opportunity to train and mentor many team members at Citi that were just starting their statistical career fresh out of college.

After 8 years of banking and credit risk, Sandra had returned to her marketing roots in late 2014. Sandra’s software skills include: SAS, Knowledge Studio/Seeker, Enterprise Guide, Xeno, Unix, and all Microsoft office.

vishal-e1466173056177 The Team

Vishal Patel

Statistician

Vishal Patel brings over 15 years of experience applying statistical and machine learning techniques in practical applications across an extensive...

vishal-e1466173056177 The Team

Vishal Patel

Statistician

Vishal Patel brings over 15 years of experience applying statistical and machine learning techniques in practical applications across an extensive range of verticals. With a strong analytical mindset and powerful programming skills, he has successfully implemented novel analytical systems to support strategic decision-making process and improve marketing efficiency. He has been a lead data scientist across several Fortune 100 clients like Biogen-Idec, Humana, Sanofi-Aventis, Sony PlayStation, IBM, Blockbuster, Pizza Hut, Volkswagen, Jaguar, and Sears.

During his stint as a consultant at Data Miners, Inc., introduced fresh analytical ideas and techniques to curb attrition at Spring-Nextel. In 2007, he joined HAVAS Discovery as a senior statistician and further expanded the depth and breadth of his expertise by solving business problems for clients across a wide array of industries.

Vishal then joined Synchronoss (Razorsight), Inc. in 2014 as a Manager of Data Science, where he supervised and mentored an aspiring group of data scientists. He was responsible for the development and implementation of cloud-based analytical products that helped clients proactively and precisely target subscriber acquisition, cross-sell their offerings, improve subscriber retention, and increase customer lifetime value.

Vishal has won awards from several data mining competitions in the past and has an unrelenting zest to learn new data mining tools and techniques. With two Master’s degrees and a multi-faceted experience, Vishal is a valuable asset to our Analytics team.

NeerajKulkuni-e1481001235891 The Team

Neeraj Kulkarni

Statistician

Over 18 years in data and analytics with a focus on optimizing marketing investments with confidence and predict business results...

NeerajKulkuni-e1481001235891 The Team

Neeraj Kulkarni

Statistician

Over 18 years in data and analytics with a focus on optimizing marketing investments with confidence and predict business results with certainty. Prior to working with Tasseologic, Neeraj worked with The Martin Agency and Havas in leading analytics roles. In this role, he has led major analytic engagements with numerous Fortune 500 companies, including retail, CPG, transportation services, credit and financial services and travel and hospitality.

Tasseologic_logo The Team

Alphonse D.

Statistician

Alphonse has a Ph.D. in Quantitative Psychology from the University of Virginia. He is a skilled analyst specializing in applying...

Tasseologic_logo The Team

Alphonse D.

Statistician

Alphonse has a Ph.D. in Quantitative Psychology from the University of Virginia. He is a skilled analyst specializing in applying statistical methodologies and data analysis techniques to solve a broad range of business problems.

He is proficient in SAS and his experience in statistics encompasses a variety of topics including cluster analysis, survival analysis, and latent class analysis.

Alphonse is an avid soccer fan and competes locally in the NTPSA adult soccer league.

Texas, US
april2 The Team

April Killion

Database Marketing & Technology

April has over 25 years of experience that spans multiple industries leading technology teams assisting Fortune 500 companies with their...

april2 The Team

April Killion

Database Marketing & Technology

April has over 25 years of experience that spans multiple industries leading technology teams assisting Fortune 500 companies with their sales and marketing initiatives primarily focusing on management consulting, digital, database marketing, big data, and strategic insights.
Portfolio of clients include Sony PlayStation, Direct Energy, RCCL, DirecTV, Toyota, Hyatt, Best Buy, and Mercedes-Benz, FEMA, USMC, Wellpoint, Carso Group Retail Division, and Abbott.

In her spare time, April enjoys riding cutting horses, motorcycles, and cooking.

flintcraver The Team

Flint Craver

Database & Technology

Flint Craver has been manipulating data for the last 30 years. Starting out as a “Data Explorationist” in the Oil...

flintcraver The Team

Flint Craver

Database & Technology

Flint Craver has been manipulating data for the last 30 years. Starting out as a “Data Explorationist” in the Oil and Gas industry where he was known for doing the impossible with the data and tools available. He took that entrepreneurial spirit to the Database/Digital Marketing realm where over the last 20 years he has held almost every position possible.

Flint’s passion, and what he is known for, is gathering data, wherever it exists, and putting together the right tools/systems to leverage that data, enabling companies to gain actionable insights in both the B2B and B2C areas. His secondary focus has been helping companies use this data to interact with their customers and prospects to maximize Marketing and Sales initiatives. His clients have spanned multiple industries including Oil & Gas, IT, Telco, Retail and Cable industries.

chad-sykora The Team

Chad Sykora

Digital CRM Architect

Chad has spent the last 15 years designing and implementing marketing solutions for a wide range of industries. From airplanes,...

chad-sykora The Team

Chad Sykora

Digital CRM Architect

Chad has spent the last 15 years designing and implementing marketing solutions for a wide range of industries. From airplanes, to cars, to crafts to pets to wine and liquor, Chad has provided “analytically heavy” solutions that empower his clients with ways to keep customers happy. This has been tried and true for several clients such as American Honda, Michaels, Proctor & Gamble, Abbott Nutrition and Southwest Airlines.

Chad has worn many hats over his marketing tenure – designing data warehouses, campaign management systems, mobile applications and tons of system integration. Whether it’s integrating POS data in real-time or delivering “optimized communications”, Chad is ready to raise the bar. When not in full “nerd mode”, Chad is probably outside. Maybe tinkering on a tractor, a Jeep or playing racquetball (ok, that’s technically inside…and yes, would love to play!).

Things I Love:
My wife & teenage children (yes, teenage!)
Racquetball
Rockcrawling
Mama’s Pizza
Star Wars
Welding
Pilsner
Massey Ferguson Tractors
University of Oklahoma
Charles Goodnight
NeXT Computer, Inc.
Football
Pink Floyd

derek-galier-copy-2 The Team

Derek Galier

Database Marketing & Technology

Derek has a long standing, stellar track record in technology experience and dB architecture working with brands, such as, Barneys...

derek-galier-copy-2 The Team

Derek Galier

Database Marketing & Technology

Derek has a long standing, stellar track record in technology experience and dB architecture working with brands, such as, Barneys New York, Tempur-Pedic, DIRECTV, P&G, CompUSA, General Mills and Verizon.  He has a proven ability to support complex technology initiatives and develop innovative direct-to-consumer and B2B solutions by focusing on quantifiable objectives, leading cross-discipline teams, utilizing data-driven insight, and leveraging best-in-class technology. 

andrea-full The Team

Andrea Pikulinski

Program Management

Andrea has over 20 years of experience in CRM and direct marketing for various brands including AT&T, Hyatt Hotels, Novartis...

andrea-full The Team

Andrea Pikulinski

Program Management

Andrea has over 20 years of experience in CRM and direct marketing for various brands including AT&T, Hyatt Hotels, Novartis and Citibank. Her expertise spans many disciplines from project management to financial analysis & reporting to agency operations. She has managed accounting system implementations, organized major office renovations and conducted contract negotiations.

Andrea has worked at Omnicom Group agencies, Rapp Collins Worldwide and Javelin Marketing Group. Hailing from Michigan, Andrea earned her Bachelor’s Degree in Merchandising Management from Michigan State University. Go Spartans! Andrea lives in Lewisville, Texas with her 2 teenage boys, Leo the cat and Eli the dog.

rebecca-shigley The Team

Rebecca Shigley

Group Account Support

Rebecca brings a new perspective to Tasseologic with her work experience and 12-year hiatus that she spent raising her children....

rebecca-shigley The Team

Rebecca Shigley

Group Account Support

Rebecca brings a new perspective to Tasseologic with her work experience and 12-year hiatus that she spent raising her children. Prior to perfecting her parenting skills, Rebecca was an award-winning account/sales manager for Marriott International where she repeatedly exceeded revenue and service goals.

Additionally, she has worked to build from the ground up, successful fundraising events and programs to support social causes very dear to her heart: KW Roll-Out, Nothing But Nets, Komen Foundation, and Leukemia and Lymphoma Society, which collectively generated over $200,000 during the last ten years.Outside the workplace, she is passionate about health and fitness, and in her spare time she has taught group exercise classes, run several marathons, and is now sharing with the community in a nutrition-based capacity. Rebecca studied at Virginia Tech and holds a degree in Hospitality and Tourism Management. She lives in Richmond, Virginia with her daughters and furry son, Luke.

roger The Team

Roger Gorman

Security & Compliance

It’s hard to know how best to describe Roger. Should we start with the fact that he is a licensed...

roger The Team

Roger Gorman

Security & Compliance

It’s hard to know how best to describe Roger. Should we start with the fact that he is a licensed SCUBA instructor? Should we emphasize his history as a photographer, or should we list instead his abilities as a pilot? Maybe we should pay a nod to his extraordinary culinary abilities?

Perhaps we should mention his ability to fix anything that breaks in the office—from computers, phones, and faxes to dry wall and bathroom tiles. Maybe what really tells you a lot about him is that Roger learned to sail a boat by reading a book—and then proceeded to live on the sailboat for years with no untoward incidents. This multi-faceted man brings his ability to tackle anything with gusto and perfectionism to bear for Tasseologic by managing our contracts, billing & invoicing, payroll, office equipment and security regulations. Without him, there would be no invoices nor payroll and we would never get paid, so we accord him the respect he so richly deserves.

damian-kennedy The Team

Damian Kennedy

Chief Financial Officer

Damian Kennedy, CPA, has presided over business development for small, medium and large firms. Mr. Kennedy has over 20 years...

damian-kennedy The Team

Damian Kennedy

Chief Financial Officer

Damian Kennedy, CPA, has presided over business development for small, medium and large firms. Mr. Kennedy has over 20 years of experience in Corporate Restructuring, IPOs, Leveraged Buyouts, Mergers & Acquisitions, Taxation and Finance, Financial Planning, Insurance and Investments as well as Executive Operations Management in large companies. Mr. Kennedy has been early pioneer in many financial practices that are common today. For example, he created several of the original equity hedge funds. The scope if the investments included listed domestic equities and junk bonds as well as non-US securities, initial public offerings and private placements.

He has also been instrumental in moving start-up companies to successful businesses. Mr. Kennedy has worked with 40 companies in the past 10 years that are successful companies today. Many growing from zero to $20MM under his leadership. Some of his key skills include: identifying and eliminating waste as well as improving operational and financial efficiency to boost shareholder returns. He has worked with initial and subsequent investors to launch and develop new businesses to help them realize full value.

Mr. Kennedy has worked for Arnold Communications, Bankers Trust, California Energy Company, Deloitte Touche, Goldman Sachs, Grace Geothermal, Hearst Corporation, Jacksonville Electric Authority, Leo Burnett Company, Lincolnshire Capital Management, McDonalds, Northern California Power Agency, Sawyer Miller/IPG, Shell Oil, Sterling Grace Investments, TRW, Value Line. Damian has spent over 20 years in Corporate Restructuring, IPOs, Leveraged Buyouts, Mergers & Acquisitions, Taxation and Finance, Financial Planning, Insurance and Investments as well as Executive Operations Management.

New York, US
katia The Team

Katia Garcia

Human Resources & Payroll

Katia is Tasseologic's Payroll and HR assistant. She also manages Accounts Receivable Invoicing and Billing. She previously worked for Overland...

katia The Team

Katia Garcia

Human Resources & Payroll

Katia is Tasseologic's Payroll and HR assistant. She also manages Accounts Receivable Invoicing and Billing. She previously worked for Overland Bond Inc. as a loan officer in Chicago, where she is originally from.

Katia relocated with her husband and two children to Texas. She is currently continuing her education to broaden her knowledge in Bookkeeping. She loves spending time with her family and her two Schnauzers.