Tasseologic’s Service Offering
If it has to do with smart one-to-one marketing and customer relationship management (CRM), we’re interested.
Our expertise lies in helping brands turn information into insights that drive meaningful marketing decisions. Whether attitudinal (how customers feel) or behavioral (what customers purchase), we excel at using data to develop actionable, supportable and measurable marketing solutions.
What do we do?
We are adept at using statistical analysis to spot trends, identify opportunities and predict or optimize outcomes. We are also expert at leveraging CRM best practices to develop insight-based brand strategies and data-driven marketing, communication and messaging plans.
Consumers appreciate a brand that connects with them in relevant and meaningful ways. Our clients appreciate our ability to design programs that help them speak to consumers, and grow revenue faster, more reliably and profitably. Tasseologic combines the art of building relationships with the science of building business.
We uncover what your customers have been trying to tell you through their actions, and help you translate that into a meaningful customer experience. We read the tea leaves.
CRM and Loyalty Marketing Program Development
- 12-week go-to-market CRM plans
- Data driven CRM/PRM program design (acquisition, retention & winback)
- Multi-channel, segmented, marketing plans
- Integrated communications planning
- Customer insight & research
- Loyalty marketing
Advanced Analytics, Modeling and Forecasting
- Predictive modeling
- Structural equation models
- Hierarchical linear models
- Customer lifetime value
- Media mix optimization
Database Infrastructure & Analytics Environment
- Creating a continuous test-and-learn marketing environment
- Design, development, delivery and support of database systems
- Database development
- Data audits
- Data interchange and integration
- Data security
Program Measurement & Optimization
- Fractional factorial test designs
- Campaign test plans
- Robust benchmarking
- Dashboard reporting