With over 20 million online recipes, it’s no surprise that at home cooks spend more time searching for the right recipe than actually making it. This is where the leader in cooking, America’s Test Kitchen (ATK) and the data driven marketing agency, Tasseologic, partnered up to serve the right recipes to at home cooks.
Through this partnership, ATK has launched a powerful prospect and customer nurturing program that is rooted in behavioral data insights and gives cooks what they need: recipes and guidance based upon their culinary level, type of cooking and recipe preferences.
In just six months, ATK has enjoyed off the charts results: 10% increase in average revenue, forecasted and on target 4:1 ROI and most importantly, retention of the member base.
“Tasseologic surpassed our expectations with the expertise each team member provided” says David Nussbaum, Chairman and CEO of America’s Test Kitchen. “Together we were able to develop and launch a CRM program from end-to-end. Tasseologic just turned the keys over to us. We were left with a clear roadmap on how to continue to drive success, demonstrating that Tasseologic was a true partner and not just a vendor.”
Dr. Urvashi Pitre, President of Tasseologic, says that, “We are so proud of the work we did for this incredible brand and the results we were able to drive for them. It was a true partnership.”
Tasseologic, a global CRM and data strategy company, is known for smart, quick-hit CRM strategies grounded in predictive analytics to drive positive ROI. Cutting across all consumer touch points, and activating all the levers available to national and global brands, Tasseologic helps clients use consumer insight, and accelerate in-market tactics. This small, but powerful data-driven CRM agency has received international recognition in the past 12 months with a Silver Cannes and a Silver Effie, two golds and a silver at the APAC Marketing Loyalty and Engagement Awards, as well as a Gold Appie for their insightful, results-driven CRM work.
Dallas, Texas // Tasseologic is a data-driven marketing strategy company. Based out of Dallas but with team members across the globe, Tasseologic transforms client data into actionable marketing strategies with proven analytics and ROI informed ideas. Tasseologic partners with brands and creative agencies across all categories to build CRM programs that drive profit and influence consumer actions. For more information about Tasseologic, visit www.tasseologic.com.
About America’s Test Kitchen
Brookline, Massachusetts // America’s Test Kitchen is a 2,500-square-foot kitchen located just outside Boston. It is the home of Cook’s Illustrated and Cook’s Country magazines and is the workday destination of more than 60 test cooks, editors, and cookware specialists. Our mission is to test recipes until we understand how and why they work and until we arrive at the best version. We also test kitchen equipment and supermarket ingredients in search of products that offer the best value and performance. You can watch us work by tuning in to our public television shows, America’s Test Kitchen and Cook’s Country from America’s Test Kitchen.