Ericka Tapper has over 15 years of marketing experience on the client and agency sides. Her primary focus throughout her career has been to deliver measurable results across sales, marketing and loyalty retention while continuing to understand and protect the value of her clients’ brands. Her expertise has spanned many industries including: Health Care, Financial, Entertainment, Hospitality, Utilities, Technology, and Telco, for companies such as CIGNA, Directv, Ameriquest Mortgage, Hyatt, Royal Caribbean and GTE. At Tasseologic, she helps clients identify opportunities to turn business goals into data-driven marketing plans. Her strength lies in understanding how data can be used to help solve marketing problems and then seamlessly bringing together internal and external teams to execute programs.
Ericka lives in Dallas with her husband, son, and 3 dogs.