Nichole Williams

Andrea Pikulinski

Nichole is a seasoned marketing executive with 17 years of marketing experience on the client and agency sides. Her primary focus has been on consumer centric marketing with comprehensive experience working on globally recognized QSR brands including McDonald’s, Kentucky Fried Chicken and Long John Silver’s.

She served as category lead on menu gap initiatives like value, group occasion, better-for-you, and portability helping drive brands towards its future vision goals and ultimately, making the brand more relevant to today’s consumers. Nichole is adept to internal stakeholders and franchisees alike – in formulating compelling business rationales that drive better brand business building and quantify impact. She has led local, regional, test and national go-to-market strategies and recommendations inclusive of insights, innovation, new product strategy and beat year ago sales and transaction strategies consistent with brand objectives of driving profitable growth.

A relentless and optimistic leader, Nichole brings high energy, high standards and a deep-rooted passion for building loyalty with consumers to the team.