Prudence has over 15 years of experience in the marketing and advertising field, with a focus on developing results-oriented CRM and loyalty marketing programs that are rooted in learnings derived from behavioral and attitudinal analytics. Throughout her career, she has launched CRM programs, including one which was built from the ground-up, generating an 11:1 ROI. She has also managed database and analytical projects across verticals, including healthcare, insurance, financial and consumer products.
Prudence has worked on the agency and client side, giving her a 360 degree view of the impact and importance of strategically based, results-oriented marketing. On the agency side, she has worked on brands such as: IKEA North America, Molson, Fannie May Candies, Illinois Department of Public Health and Masland Carpets, where her main responsibility was to develop communication strategies and tactics that strengthened the client’s brand within the marketplace.
On the client side, she developed strategic branding and marketing campaigns that generated $10+ million in annualized revenue. Most recently, she worked to establish a strategic alliance partnership program that brought in $20+ million of incremental revenue.
Prudence holds a Master’s degree in Communications from the VCU Brandcenter and a Bachelor of Science in Marketing. She lives in Richmond, Virginia with her husband, son, dog and two cats.