Urvashi Pitre


Over the past 20 years, Dr. Urvashi Pitre has become an expert in analytics, building a strong reputation for using data to drive revenue and optimization via data-driven multichannel marketing in a number of senior agency roles within agencies such as IMC2, RAPP, Targetbase, JWT, & imc2.

Urvashi’s specialties include complex statistical analytics, CRM, ROI-based marketing, media optimization, webanalytics, segmentation, predictive modeling, developing analytical products and customizing KPIs to ensure a common measuring stick across all endeavors. Her expertise has delivered measurable results across many industries including: Health Care, Consumer packaged goods, Utilities, Tech, Retail, Telco, Financial, Hospitality,Auto and Armed Forces for clients such as USMC, FEMA, Gonal-F, Dannon, Lambda Legal, Toyota,HSBC, Travelocity.com, Royal Caribbean, Evercare, and Mead Johnson.

She runs Tasseologic, her own marketing strategy and analytics firm, where she focuses on translating business goals into data-driven marketing plans complete with consumer insight, contact strategy, media selection, robust measurement, analysis and optimizations. Clients have included Medco Health Store, 1-800-GOT-JUNK, Kantar Media, Direct Buy, Lambda Legal, & Prudential.

Urvashi has a doctoral degree in Experimental Psychology. She lives in Dallas with her husband and two sons, one already following in her analytics footsteps.