What do we do?
We are hard wired to help brands turn information into insights that drive meaningful marketing decisions. Whether attitudinal (how customers feel) or behavioral (what customers purchase), we are highly trained at using data to develop actionable, supportable and measurable marketing solutions built with Ph.D. level analytical approaches.
Simply put, we use statistical analysis to spot trends, identify opportunities and predict or optimize outcomes. Our strategic experience enables us to custom craft a CRM plan for you and your creative agency, so that your brand can benefit from quick wins and ideas that are market ready. Years of leveraging CRM best practices gives your team insight-based brand strategies and data-driven marketing, communication and messaging plans.
Consumers appreciate a brand that connects with them in relevant and meaningful ways. Our clients appreciate our ability to design programs that help them speak to consumers, and grow revenue faster, more reliably and profitably. Tasseologic combines the art of building relationships with the science of building business.
We work with both sides of the experience.
We demystify your consumers’ behavior and help you translate that learning into a meaningful customer experience. We read the tea leaves.
CRM and Loyalty Marketing Program Development
12-week go-to-market CRM plans
Data driven CRM/PRM program design (acquisition, retention & winback)
Multi-channel, segmented, marketing plans
Integrated communications planning
Customer insight & reserach
Advanced Analytics, Modeling and Forecasting
Structural equation models
Customer lifetime value
Media Mix Modeling
Database Infrastructure & Analytics Environment
Creating a continuous test-and-learn marketing environment
Design, development, delivery and support of database systems
Data Audits & Data Security
Data interchange and integration
Program Measurement & Optimization
Fractional factorial test designs
Campaign test plans