Our Services

What do we do?

We are hard wired to help brands turn information into insights that drive meaningful marketing decisions. Whether attitudinal (how customers feel) or behavioral (what customers purchase), we are highly trained at using data to develop actionable, supportable and measurable marketing solutions built with Ph.D. level analytical approaches.

Simply put, we use statistical analysis to spot trends, identify opportunities and predict or optimize outcomes. Our strategic experience enables us to custom craft a CRM plan for you and your creative agency, so that your brand can benefit from quick wins and ideas that are market ready. Years of leveraging CRM best practices gives your team insight-based brand strategies and data-driven marketing, communication and messaging plans.

Consumers appreciate a brand that connects with them in relevant and meaningful ways. Our clients appreciate our ability to design programs that help them speak to consumers, and grow revenue faster, more reliably and profitably. Tasseologic combines the art of building relationships with the science of building business.

tree-with-circles Our Services

We work with both sides of the experience.

left-right-brain-combo-e1466126281284 Our Services

Our Services

We demystify your consumers’ behavior and help you translate that learning into a meaningful customer experience. We read the tea leaves.

CRM and Loyalty Marketing Program Development


  • Connector.Connector.

    12-week go-to-market CRM plans

  • Connector.Connector.

    Data driven CRM/PRM program design (acquisition, retention & winback)

  • Connector.Connector.

    Multi-channel, segmented, marketing plans

  • Connector.Connector.

    Integrated communications planning

  • Connector.Connector.

    Customer insight & reserach

  • Connector.Connector.

    Loyalty marketing


crm-image2 Our Services

cropped-trees-600 Our Services

Advanced Analytics, Modeling and Forecasting

  • Connector.

    Segmentation

  • Connector.

    Predictive Modeling

  • Connector.

    Structural equation models

  • Connector.

    Targeting

  • Connector.

    Customer lifetime value

  • Connector.

    Personalization

  • Connector.

    Media Mix Modeling

Database Infrastructure & Analytics Environment


  • Connector.

    Creating a continuous test-and-learn marketing environment

  • Connector.

    Design, development, delivery and support of database systems

  • Connector.

    Database development

  • Connector.

    Data Audits & Data Security

  • Connector.

    Data interchange and integration


Brain-in-cogs-e1467059603415 Our Services

Bean-Counter_2481822b Our Services

Program Measurement & Optimization


  • Connector.

    Fractional factorial test designs

  • Connector.

    Campaign test plans

  • Connector.

    Robust benchmarking

  • Connector.

    Dashboard Reporting